How to Create a Quiz that Increases Email Signups

Quick question:  

Would you like to boost your email list by 500% with minimum effort? 

Who would say no to that, right? 

Well, you’re in for a treat.

In this article, you’ll learn how you can use quizzes to supercharge your lead generation process and grow your email list.

Quizzes are a powerful way to increase email signups. In fact, the University of Alberta grew their email list by 500% using a simple survey-style quiz on their website.

You can use the same strategy to get more people to subscribe to your email list. We’ll show you how it works.

How quizzes help increase subscribers

Many websites, like Buzzfeed, uses quizzes to increase user engagement and generate traffic by boosting social shares. And it works great because people love interactive content. It helps keep them entertained while also keeping them fully engaged with your website.

However, quizzes can also be used to capture emails and grow email lists as well.

It’s mostly done by asking users for their email at the end of a quiz in order to send them the results of the quiz.

Blogger and funnel expert Chanti Zak has also managed to grow her email list by over 10,000 subscribers creating quizzes and embedding them in blog posts. According to LeadQuizzes, quizzes actually deliver an average conversion rate of 33.6%.

Many brands, businesses, online stores, and universities use quizzes to effectively promote and generate leads from their websites.

(Brandeis Business School)

Organizations, such as American Red Cross, use quizzes to educate their audience on important topics.

(Red Cross)

Brands like Warby Parker effectively use quizzes to help their customers find the right products that match their interests and needs.

(Warby Parker)

Small businesses like Birchbox also use quizzes to both entertain and educate audiences about their products at the same time.

(Birchbox)

Best tools for creating quizzes

As you can see, there are many ways you can use quizzes to supercharge your email list. Creating a quiz is not a difficult task either. There are plenty of tools and plugins you can use to get that job done.

Here are some of the best plugins and online tools for creating different types of quizzes.

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1. WordPress Viral Quiz

Price: $35

Platform: WordPress

Best for: Beginners

WordPress Viral Quiz is a lightweight WordPress plugin that allows you to create unlimited quizzes and collect unlimited responses for as long as you like.

Using the plugin, you can create beautiful image-based quizzes and polls with a lead capture option to collect emails. It also easily integrates with MailChimp, Aweber, and ActiveCampaign for exporting the emails.

WordPress Viral Quiz plugin costs a one-time price of $35 and no monthly charges.

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2. Riddle

Price: $9 per month

Platform: WordPress

Best for: Beginners & advanced users

Riddle is another powerful quiz making WordPress plugin that comes with a set of advanced features, including the ability to create polls, personality tests, surveys and more.

The plugin supports integration with MailChimp, AWeber, and Zapier for syncing the gathered emails with your email marketing services.

Riddle costs $9 per month for creating unlimited quizzes and gathering unlimited leads.

Source : https://www.google.com/url?sa=i&source=imgres&cd=&cad=rja&uact=8&ved=2ahUKEwiP4cbQiYvbAhUJsI8KHXcaDCEQjRx6BAgBEAU&url=https%3A%2F%2Fconnect.mailchimp.com%2Fintegrations%2Fleadquizzes&psig=AOvVaw0Llv_qQkpHFGW4ZAMaxZ1C&ust=1526589079881600

3. LeadQuizzes

Price: $16 per month

Platform: Cloud-based

Best for: Beginners

LeadQuizzes is an online quiz making tool that also comes with a WordPress plugin for easily embedding your quizzes in your blog posts.

LeadQuizzes supports all the popular email marketing services for exporting the subscribers to your email lists and even allows you to create segmented quizzes to gather emails more effectively.

LeadQuizzes pricing plans start at $16 per month for generating 100 leads and 5,000 views per month.

Source : https://www.google.com/url?sa=i&source=imgres&cd=&cad=rja&uact=8&ved=2ahUKEwjw39zdiYvbAhWEuY8KHSy8BysQjRx6BAgBEAU&url=https%3A%2F%2Fwww.typeform.com%2F&psig=AOvVaw07hGp9V2uBpYex8Tn8UfRo&ust=1526589107523923

4. Typeform

Price: Free or $30 per month

Platform: Cloud-based

Best for: Beginners

Typeform is one of the more expensive options for creating quizzes and polls. Typeform is a cloud-based tool, which means you can easily embed the forms you create on your website, emails, and share them on social media as well.

Typeform also features quizzes with gorgeous designs. Although, all those great features come at a heavy cost.

Typeform free plan only gives you limited access to the platform. In order to use the email lead capture feature, you have to switch to the $30-per month paid plan.

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5. SurveyMonkey

Price: Free or $35 per month

Platform: Cloud-based

Best for: Beginners & advanced users

 

Similar to Typeform, SurveyMonkey is another cloud-based platform for creating beautiful and responsive quizzes online.

SurveyMonkey features a set of advanced tools for getting deep insights into the responses of your quizzes. It also supports A/B testing and advanced answer piping as well.

SurveyMonkey free plan also doesn’t allow you to use lead capturing in your quizzes. And its $35-per month paid plan also only supports 1000 responses per month.

Where to embed your quizzes The position where you embed your quiz is also important to help increase engagement. Depending on the type of quiz you create, you should embed your quiz in your blog posts where it’s most convenient for your readers.

For example, if you create a quiz on “which iPhone is best for you” to complement a blog post related to iPhones, then you can embed it at the end of the blog post to encourage users to stay on your website.

If you were to create a general quiz, like a feedback-based questionnaire or a poll, then you can embed your quiz on the sidebar of your website or show it as a popup message to show the quiz to all visitors across your website.

Conclusion Quizzes can help make even the most boring topics fun and entertaining for your audience. It will also help decrease your website bounce rate by encouraging your website visitors to stay on your website for longer periods of time.

Capturing emails with quizzes can be a bit more challenging. Instead of creating quizzes that help people figure out which Game of Thrones character they are, focus on creating more useful and informative quizzes that provide more value.

4 Marketing Strategies That Can Increase the Effectiveness of Your Email Opt-in Forms

The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business.

If your results are less than what you expect, consider increasing your marketing efforts to drive more traffic to your forms (if low traffic is the problem) or changing your offer (if conversion is the problem). In addition, try some of the following tactics to improve the results of your online opt-in forms:

 

1. Display multiple opt-in forms. 

One of the biggest mistakes you can make when building your email list is to assume people will find your opt-in form. Give them a variety of ways to find your forms, or you’ll lose opportunities to grow your list. 

For example, you can show the same offer on the same page or on different pages throughout your site. You can also display different offers on the same page or on different pages using page-level targeting techniques. You can also consider using a welcome mat form, a sidebar form, an exit-intent pop-up form, and an inline form in your blog posts.

2. Use calls to action (CTAs) to guide visitors to your opt-in forms. 

Sometimes, you won’t be able to include a full opt-in form in certain areas of your website. Instead, you can use CTAs that guide visitors to your opt-in forms. For example, include a link with a CTA next to the submit button within the comment area of your blog posts. Add a CTA in your blog or website header as well as to your social media pages and profiles. You can even add a sign-up button to your Facebook Page.

Don’t be afraid to ask your existing customers and email subscribers to share your opt-in form link with other people. After someone submits your opt-in form, create a strong call to action displayed on your thank-you page or confirmation email asking them to invite their friends to subscribe to your newsletter or download your lead magnet, too.

One of the most effective places to include an opt-in call to action message for ecommerce businesses is on the customer’s shopping cart page. Here, they’re already engaged with your brand, so it’s the perfect time to invite them to subscribe to your list. But don’t stop there. You should also include an opt-in call to action in your abandoned shopping cart campaigns. 

Even if someone isn’t ready to make a purchase (and hopefully, you can change that person’s mind with abandoned cart email campaigns), they might be ready to download your free lead magnet. Once they’re on your list, you can continue to engage with them via email to try to convert them from a lead to a customer.

3. Offer options. If your offer exceeds your audience’s needs, you might have to offer different options to boost conversions. 

For example, if visitors are promised a daily email newsletter when they submit your opt-in form, that might equate to too much email for some people. If your email marketing provider and opt-in form tool allow it, offer multiple subscription offers, such as daily, weekly, or monthly.

Another example involves allowing visitors to choose not just the frequency of communications they’ll receive from you but also the types of messages they’ll receive. You can offer options to receive informational or promotional content, as well as options to receive messages related to specific topics. 

A health coach might offer options to receive content only about weight loss, exercise, recipes, or low-cholesterol diet tips. Assuming the health coach publishes enough content to fill all these topics, giving people this type of choice not only makes them happier but also allows the coach to segment the audience. If the coach knows that only some audience members are interested in weight loss, then promotional content related to weight-loss products can go directly to those people in the future.

4. Segment your audience and offer lead magnet choices. 

You can also segment your audience by offering lead magnet choices. For example, a pop-up opt-in form that appears when someone visits a specific page on your website could give people a choice to download one of two ebooks on topics relevant to the page topic but different from each other. 

A follow-up email marketing campaign could include a link to download the second ebook as well, but based on the visitor’s choice when they submitted the form, you can segment that person using a specific interest. This is valuable information for future email marketing.

Business Choice Awards 2018: Email Marketing Services

 

Email marketing campaigns are a great way to stay in touch with customers, both to build a relationship with new ones and to nurture loyalty to build repeat business. Combined with a strong content marketing program, email marketing is a powerful tool for providing compelling, useful, and timely content to bring readers to your site or physical business.

This edition of the PCMag Business Choice Awards focuses on email marketing, the services that help businesses design, write and send direct email campaigns, track open and click-through rates, and maintain subscriber lists. Email marketing is a hugely popular tool used successfully by a variety of businesses ranging from local retail to multinational e-commerce sites, from a small doctor's office up to healthcare corporations, and any other business you might consider.

For Business Choice, we survey readers for feedback about their overall satisfaction, reliability, and tech support experience with the email marketing solution they use, plus the likelihood they would recommend it to others. As you'll see below, ease of use is the key factor when businesses choose an email marketing solution.

You can be part of Business Choice! Sign up for the Readers' Choice Survey mailing list to receive invitations in the future.

Looking for an expert opinion on email marketing services? 

Check out PCMag's roundup of the Best Email Marketing Software.

The past few years have brought consolidation to the topsy-turvy email marketing world. We went from 25 nominated providers two years ago to 139 last year, to 46 this year.

I believe what's happening is that large businesses simply use Salesforce for marketing because they're already using Salesforce for SFA, and then small to medium businesses seek out best-of-breed solutions like Mailchimp and Constant Contact. This consolidation also explains why only three companies (the three aforementioned) received enough votes to be considered for top honors this year.

This year, Mailchimp sits at the top of the email marketing tree, munching away at the only things tastier than ripe bananas: top scores in overall satisfaction and likelihood to recommend, combined with the lowest percentage of respondents requiring tech support.

Hot on Mailchimp's tail is the runner-up, Constant Contact.

For all of the Curious Georges out there, Mailchimp is a perennial favorite. With a 7.8 in overall satisfaction, up from last year's 7.5, 2016's 7.1, and 2015's winning 7.7. For the second year in a row, Mailchimp fell just short on reliability, scoring an 8.2 compared to Constant Contact's 8.4 (similar to last year's 7.9 compared to Constant Contact's 8.0).

MailChimp also tied Constant Contact in likelihood to recommend with a 7.9 (up from last year's 7.6 and 7.5, respectively). Mailchimp had an amazingly low 3 percent of respondents requiring tech support, a clear advantage over Constant Contact and Salesforce Marketing Cloud, and a sizeable decrease from last year's 12 percent.

Drilling down into likelihood to recommend, we leverage the responses to the critical question "How likely are you to recommend your email marketing solution to a colleague" in order to calculate the accompanying Net Promoter Score. 

Here's where we find something extremely insightful about email marketing solution providers: No one has strong NPS in this category of the Business Choice awards.

My take on this, and the market consolidation supports my theory, is that email marketing services are so widely used and sold at such aggressive price points that they have become commodities. As a result, readers refer their colleagues to their email marketing solution with a distinct lack of enthusiasm as Constant Contact (40 percent compared to last year's 6 percent) edged out Mailchimp (38 percent compared to last year's 8 percent), distantly followed by Salesforce Marketing Cloud at 7 percent.

Tech support is a very important factor when selecting an email marketing solution. Compared with the other services we rate, relatively low percentages of readers reported needing tech support. Our winner, Mailchimp, enjoys a very low 3 percent (an improvement over last year's great score of 9 percent, while Constant Contact improved from last year's 20 percent to this year's 10 percent).

Salesforce Marketing Cloud brings up the rear with 16 percent. So few respondents required tech support that we did not have a statistically significant number of responses to rate tech support satisfaction.

 

WINNERS: EMAIL MARKETING SERVICES

MailchimpMailchimp once again bests the rest of the troop, though not by such high margins that the company can rest on its banana peels. 

However, PCMag readers make it clear, Mailchimp is certainly the email provider to pick if you don't want to be spending a lot of time on tech support.

Methodology

We email survey invitations to PCMag.com community members, specifically subscribers to our Readers' Choice Survey mailing list. The surveys are hosted by SurveyMonkey, which also performs our data collection. This survey was in the field from April 2, 2018 to April 23, 2018.

Respondents were asked to rate their email marketing solution using multiple questions about their overall satisfaction with the solution, as well as experiences with technical support within the past 12 months.

Because the goal of the survey is to understand how the email marketing solutions compare to one another and not how one respondent's experience compares to another's, we use the average of the email marketing solutions' rating, not the average of every respondent's rating. 

In all cases, the overall ratings are not based on averages of other scores in the table; they are based on answers to the question, "Overall, how satisfied are you with your email marketing campaign provider?"

Scores not represented as a percentage are on a scale of 0 to 10 where 10 is the best.

Net Promoter Scores are based on the concept introduced by Fred Reichheld in his 2006 best seller, The Ultimate Question, that no other question can better define the loyalty of a company's customers than "how likely is it that you would recommend this company to a friend or colleague?" This measure of brand loyalty is calculated by taking the percent of respondents who answered 9 or 10 (promoters) and subtracting the percent who answered 0 through 6 (detractors). (For more, read PCMag's Top Consumer Recommended Companies for 2018.)

If you would like to participate in PCMag's monthly Readers' Choice surveys and to be eligible for our monthly sweepstakes promotion, please sign up today.