Importance of Long Tail Keywords camp; Automation in SEM

Importance of Long Tail Keywords camp; Automation in SEM

 

Importance of Long Tail Keywords camp; Automation in SEM

In the past two years, I actually have talked to many e-commerce corporations and that I have detected a standard theme regarding AdWords — Our bids in AdWords area unit high thanks to competition, there's vital money burn on AdWords and that we area unit creating a loss by advertising on AdWords. AdWords goes to be money burner if your company manages AdWords manually. There area unit couple ways with that you'll be able to create AdWords a profitable channel.

Most e-commerce corporations target AdWords campaigns with head keywords. For instance, a “red dress” or a “blue shirt” area unit thought of head keywords. The competition for head keywords is high and infrequently ends up in high bids. Thanks to the high bids and correspondingly high value per click, the come on promoting pay are low and end up in money burn. E-commerce corporations tend to assume that AdWords isn't operating for them however they're simply immersion on head keywords and haven't thought out of the box regarding long tail keywords.

Long tail keywords have the power to come up with website traffic at an occasional value per click and high come on promoting pay. For instance, “red cotton dress” or “plain red polyester shirt” area unit thought of as long tail keywords. Corporations area unit losing on vital AdWords traffic while not long tail keywords. Every long tail keyword would possibly generate quantity|bit|touch} of traffic however conjointly immeasurable long tail keywords generate an immense amount of traffic.

However, deploying and managing long tail keywords manually isn't possible. Automation of SEM is needed to come up with immeasurable long tail keywords, classify them into the proper campaign and ad group then deploy the keywords in conjunction with the campaign, ad group and ads on AdWords. Once the keywords' area unit deployed, the keyword bids ought to be adjusted via automation looking on the performance of the keywords to confirm high come on promoting pay.

I have seen that the majority of tiny and middle size e-commerce corporations set-up their AdWords campaigns with an initial set of keywords and corresponding bids at the ad group level. The bids' area unit generally exaggerated within the initial few days to induce additional traffic. Once the campaigns begin receiving traffic, most promoting managers let it run on auto-pilot and create changes to the keywords and bids once a month on the average. This approach causes ROI to drop and promoting managers tend to lose confidence in AdWords. to induce most out of AdWords, long tail keywords got to perpetually accessories and bids of all keywords got to adjusted supported their performance. Observance the bids of thousands of keywords manually on a routine could be a difficult task. Automation will facilitate with adjusting the bids on a routine. Supported search queries received on the location, new long tail keywords is accessories to your campaigns on a routine with a lower bid. These couple ways improve ROI of your company's AdWords campaigns.

My expertise shows that long tail keywords will generate unto five hundredths of overall AdWords revenue and gets the AdWords campaigns into the profitable zone. A couple of million-keywords would be traditional for a mid-sized e-commerce company. I'd advocate e-commerce corporations particularly mid-sized corporations to explore the choice of automating AdWords for profitableness.